CONSUMER-LENDER FINTECH MATCHING HUB
Irvine, CA
Putting customers in control of their own consumer loan portfolios through a revolutionary online hub.
Executive Advisor & Board Member
Entrepreneur in Residence & Board Member | Product Development, Commercialization & Start-up Advising
Created consumer-lender fintech matching hub (loan validation technology) prioritizing speed and confidentially in the prequalification process.
AI-fueled top-of-funnel web, mobile, and telephonic customer journey enables efficient experiences for borrowers and predictable customer acquisition costs for lenders (e.g., mortgage, personal loan).
Operations, Technology, People & Marketing:
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Built and operationalized a self-sustaining, 6-member executive team—including management, sales, and technology leaders.
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Led 8-member team on credit-based soft-pull technology development to parse and align publicly available consumer data with credit risk management.
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Built self-service telephonic prequalification AI digital assistant, creating a new customer acquisition channel with zero personnel.
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Designed online / offline marketing and lead generation (e.g., sequenced digital, ad-buying, direct mail, affiliate marketing, TV ad strategy) aligned with efficient marketing stack.